Nature Climate Change, Published online: 21 March 2025; doi:10.1038/s41558-025-02267-4
The Hague in the Netherlands was the first city in the world to enact a law prohibiting advertisements for fossil fuel products and services. Although the ban is restricted to The Hague’s jurisdiction, the decision to implement the ban challenges norms and conventions that drive fossil-fuel consumption worldwide and sets an example for other governments to follow.